Who's That girl
About Allegra
Hi, I'm Allegra! I am a colorful, sometimes kooky, former creative director turned suburban mama bird to two boys, ages 6 & 9.
I...love...to...create!
After 10+ years in the NY fashion industry, at brands including Betsey Johnson, Kenneth Cole and start-up Chloe & Isabel, I decided to plant my roots back in the NJ towns I grew up in.
My passion for fashion and my love of kids culture led me to my ultimate calling...making, creating and teaching 'craftastic' art.
I spent the last few years working at local art studios and writing my very own mommy blog -- then COVID made me rethink it all.
It's time to get outside, strengthen our relationships and welcome a season of creative exploration.
My mission is to bring the idea of #ArtAnywhere to you and yours.
Whether it's sensory fun with little ones, cool crafts with older kids or DIY with grownup folks, if there's a project I'm gonna (try) to do it.
By the way, I majored in Creative Writing & Photography, and studied dance for years. I love garage sales, chips & guac, Nashville and flamingos.